what CPV is and how it works!
Cost Per View Advertising
I’m surprised that not so many people still have heard about CPV or PPV traffic. It is one of the best and most cost effective marketing methods you can find. In this short guide I’ll describe what CPV is and how you can monetize this traffic source. CPV (cost per view) or PPV (pay per view) is the same thing. As long as PPV term is associated with television, it’s more distinct to call it CPV or cost per view. But overall, it doesn’t really matter. What matter is how this whole traffic source works and how can you monetize it right.
What is CPV & How it Works?
Have you ever heard of popup or popunder traffic? Well, that’s exactly it. With CPV you pay per one impression as opposed to CPM where you pay per thousand impressions. Min. bids usually start at a penny, so you can calculate that CPM is quite pricy with this traffic, $10 or more. However, it pays off as long as you can super-target with this method and achieve better ROI than on media buys.
Here’s how it works.
A user downloads a screensaver, some kind of toolbar, those smileys and emoticons you see everywhere, or any kind of software online. Along with that software, which is installed on their computers, a user has to agree to additionally install the adware program. How clean or shady this is, I don’t know. Some companies have boxes pre-checked, so when you install software you want, you don’t even notice the checkbox that warns you about adware installation. So users often get it without knowing it. Next thing, whenever they browse the web, they get popups or popunders with ads. And that’s where you come in. As advertiser, you can promote your ads and they’ll be shown to those users browsing the web. And no, the popups cannot be blocked as they are already delivered from the program running in the background. Whenever one popup is delivered, you pay a penny of more depending on your bid price.
Cost Per View Advertising
I’m surprised that not so many people still have heard about CPV or PPV traffic. It is one of the best and most cost effective marketing methods you can find. In this short guide I’ll describe what CPV is and how you can monetize this traffic source. CPV (cost per view) or PPV (pay per view) is the same thing. As long as PPV term is associated with television, it’s more distinct to call it CPV or cost per view. But overall, it doesn’t really matter. What matter is how this whole traffic source works and how can you monetize it right.
What is CPV & How it Works?
Have you ever heard of popup or popunder traffic? Well, that’s exactly it. With CPV you pay per one impression as opposed to CPM where you pay per thousand impressions. Min. bids usually start at a penny, so you can calculate that CPM is quite pricy with this traffic, $10 or more. However, it pays off as long as you can super-target with this method and achieve better ROI than on media buys.
Here’s how it works.
A user downloads a screensaver, some kind of toolbar, those smileys and emoticons you see everywhere, or any kind of software online. Along with that software, which is installed on their computers, a user has to agree to additionally install the adware program. How clean or shady this is, I don’t know. Some companies have boxes pre-checked, so when you install software you want, you don’t even notice the checkbox that warns you about adware installation. So users often get it without knowing it. Next thing, whenever they browse the web, they get popups or popunders with ads. And that’s where you come in. As advertiser, you can promote your ads and they’ll be shown to those users browsing the web. And no, the popups cannot be blocked as they are already delivered from the program running in the background. Whenever one popup is delivered, you pay a penny of more depending on your bid price.
